Customer Centric Approach

Vs.

Employee Centric Approach?

Companies often focus on being customer centric with the golden tag line “we put our customers first."

Firstly, we’d be worried if a company didn’t put their customer first!? And secondly, what’s the best way to put customers first?

Don’t employees look after your customers? Therefore looking after your employees means in turn they’ll look after your customers?

"Employees come first. If you take care of your employees, they will take care of the clients.”​ –Richard Branson

How to keep your people engaged and connected?

The aim is to learn to create personalised employee journeys as one size does not fit all. If the pandemic has taught us anything in regards to employee engagement it’s just how different we are with our working lives. Ultimately what’s important to you will not be important to your colleague and an employee’s life stage will greatly impact these factors.

• What does each employee need?
• Where is the best place to engage?
• How are they actually engaging?
• When is the right time to engage?

How to implement this strategy?

• Design employee journeys – create joyous experiences around big and small employee moments
• Create impactful content – create effective and engaging content formatted for any delivery method
• Right audience, right time – target the right employees with the right messages to create true engagement
• Multi-channel delivery – reach each employee on their preferred mode of consumption

And most of all, listen, listen, listen!

The needs and wants of your employees will change. Expect the employee journey to be ever-evolving as we are all human beings at the end of the day and designed even biologically, from our smallest cells, to grow and develop.

As a company you must therefore grow and develop with your workforce supporting employee's personal and professional milestones, truly unique to them, allowing your business to keep top talent engaged and connected.